NEW YORK (AP) — Apple TV+ is hoping people will make a dent in the Strategic Popcorn Reserve by bingeing its streaming TV and movies for free this weekend in what experts are calling a canny promotion.
The two-day offer this Saturday and Sunday is intended to give viewers a taste of what’s behind the Apple paywall and get them hooked, ready to fork over $9.99 a month in the U.S.
Michael D. Smith, a professor of information technology and public policy at Carnegie Mellon University, said the two-day window is not too short to ignore and not too long to satisfy all demand.
“This is not ‘I’m going to let
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