TUCSON, Ariz. (AP) — Snoop Dogg has nearly as many ties to football as he does to rap music.
The entertainer coached youth football for years and created the Snoop League, an after-school program for inner city Los Angeles youths. Snoop has been a guest analyst on football broadcasts and his son, Cordell Broadus, played Division I football.
When Snoop took his latest step, becoming the sponsor of a bowl game, he had a demand: Find a way for all players in the game to receive name, image and likeness (NIL) money.
“This was Snoop’s idea,” said Kym Adair, executive director of the Snoop Dogg Arizona Bowl presented by Gin & Juice.
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