Value meals helped turn around McDonald’s U.S. sales in the third quarter, but that recovery could be dented in the final months of the year by an E. coli outbreak tied to the company’s Quarter Pounder hamburgers.
U.S. same-store sales — or sales at stores open at least a year — rose 0.3% in the July-September period, the company said Tuesday. McDonald’s launched a $5 value meal in late June after a disappointing second quarter, and it said the deal drew lower-income consumers back to McDonald’s and improved customers’ value perceptions.
The $5 deal was so successful that McDonald’s recently extended it to December at most of its U.S. stores.
But last
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