NEW YORK (AP) — Eugene Levy’s trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle’s Coffee Mate Cold Foam. And Meg Ryan and Billy Crystal reunite at Katz’s Deli in an ad for Hellmann’s.
A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again.
Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers. Meanwhile, first-time and newer advertisers are courting outrageousness and using stunts to try to stand out in the battle to capture the attention of the more
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