Recent data provided by analytics firm ForwardKeys shows that tourism in Aruba has increased by 20% in the first semester of 2024, the fastest growth of any Caribbean destination, say experts.  Â
A significant part of this success is owed to traditional tourism markets like North America and emerging ones like South America.
Last year, Aruba welcomed 1.2 million travelers, up 13% from 2023, according to the ATA.
In January alone, Aruba had 117,172 visitors, including 73,784 Americans, up 18% from the previous year.
From January to May, the Dutch island saw 111,180 visitors, a jump of 18.7% compared to the same timeframe in 2023, the best year in history.
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