A combination of flexible entry policies, expanded flight routes to the U.S., and aggressive marketing campaigns to promote the destination have led to an unprecedented surge in arrivals, according to official data.
With four million visitors during the first half of 2024—representing a 10.4 percent jump compared to the same period last year—Brazil has shattered all previous tourism records set in 2023.
“In 2023, we welcomed 5.9 million international tourists. With 4 million already recorded in the first seven months of 2024, we are on track to reach at least 7 million by year’s end, one of the federal government’s key tourism goals,” said Minister of Tourism Celso Sabino.
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