As the new year approaches, preparations for 2024 travel are well underway. Expedia, the leading online travel booking platform, has recently released its 2024 travel trends report. This report is the result of blending extensive first-party data with insights from a global survey of 20,000 travelers, providing an early glimpse into what will shape the travel scene in the upcoming year.
“What’s happening in culture often shapes consumer behavior, and we’ve definitely seen that in travel,” said Jon Gieselman, president of Expedia Brands, in an interview with Travel + Leisure.
Generative AI
Although generative AI tools such as ChatGPT have gained importance in 2023, Gieselman reports that only a
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