With over 150 million users in the United States, TikTok boasts a global user base estimated at 1.6 billion. Instagram, with an additional 2.5 billion users for photo and video sharing, contributes significantly to the wealth of data available for businesses. This includes insights into determining the ideal destinations for our next trips.
The operator of an online casino and sportsbook, JeffBet, used data from Instagram and TikTok to identify the top ten cities in the United States, United Kingdom, and Canada for the best winter experiences. It examined which cities had the highest mentions of hashtags, such as #LondonChristmasMarkets and #WinterInNewYork, in order to draw its conclusion.
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