Study Finds Travel Desire Persists Despite Soaring Prices

The momentum of the post-pandemic travel surge and its accompanying steep ticket costs seem poised to continue robustly throughout the upcoming year, even in the face of economic ambiguity and decreasing household savings.

Airlines, hotels, and analysts claim that travel has continued to be a top priority rather than a “nice to have” purchase as in previous years, however, it is unclear how much longer customers will continue to indulge.

The International Air Transport Association estimates that international travel this year was about 90% higher than before the pandemic. Despite record-breaking temperatures, travelers from colder regions of the world, including many Americans, were the reason for the renewed increase.

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