In 2023, Los Cabos concluded the year with nearly 4 million tourists arriving by air, solidifying its status as a highly frequented tourist destination in Mexico. The Tourism Trust (FITURCA) of Los Cabos, despite these robust figures, has set a goal to boost tourist arrivals by 10% relative to the previous year. Rodrigo Esponda Cascajares, the director of FITURCA, highlighted that sports fishing, gastronomy, sports events, and wellness are crucial attractions for drawing more visitors in 2024.
“Our objective is to further develop air travel arrivals, aiming to achieve a 10% growth by the end of 2024,” he stated. “This involves maintaining the average fare and economic impact at
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