YouTube will crack down on ‘egregious clickbait,’ starting in India

Clickbait videos have always been annoying, but there are times when they can be downright harmful. YouTube has vowed to strengthen its enforcement efforts when it comes to dealing with “egregious clickbait” on its website, particularly those that cover — or pretend to cover — breaking news and current events. The website describes egregious clickbait as “videos where the title or thumbnail promises viewers something that the video doesn’t deliver.”

YouTube says these videos leave viewers “feeling tricked, frustrated, or even misled” if they come to the website looking for truthful and timely information on

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