Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge they’ve seen “strong advertiser and strong reviewer responses” since they “rolled out Pause ads to all advertisers.”
YouTube first started looking at using ads on pause screens in 2023 with select advertisers. Google’s chief business officer Phillip Schindler announced last April that advertisers loved the new ad concept. YouTube’s viewers aren’t as enthusiastic about the idea.
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