YouTube is developing new tools to protect artists and creators from the unauthorized use of their likenesses. The company said on Thursday that new tech to detect AI-generated content using a person’s face or singing voice is in the pipeline, with pilot programs starting early next year.
The upcoming face-detection tech will allegedly let people from various industries “detect and manage” content that uses an AI-generated depiction of their face. YouTube says it’s building the tools to allow creators, actors, musicians and athletes to find and choose what to do about videos that include a deepfake
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