TikTok is bringing Amber Alerts to the For You feed, the platform just announced via blog post. It has teamed up with the National Center for Missing & Exploited Children (NCMEC) to bring these alerts to users and to “leverage the power of the US TikTok community” to help reunite kids with their families.
The social media platform started experimenting with this functionality last year, with a pilot program in Texas. The rollout was successful, with TikTok saying Amber Alerts in Texas were viewed more than 20 million times and contributed to 2.5 million visits to NCMEC’s website.
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