Meta CEO Mark Zuckerberg just announced some new features coming to Threads that should make it easier for creators and businesses to build followings and connect with fans. The biggest tool is something called Insights, which is basically an analytics platform.
Insights gives users a zoom-in view on traffic, with data on the age, gender and location of people who view and engage with content. This information can also be split up into followers and non-followers, to help with conversion.
Meta
Meta has been testing Insights for a few days now and it looks fairly useful, particularly for folks
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