Be prepared, you might never read another article using the word “shorts” so many times again. Ready? A UK high court has ruled Google is free to use the word shorts (here we go!) for YouTube’s platform Shorts. A British short films television channel called Shorts International, sued Google last year, arguing the name Shorts infringed on its existing trademark for the word, you guessed it, shorts.
The court disagreed. “None of Google’s uses of signs including the word “shorts” gives rise to a likelihood of confusion as to origin,” Judge Michael Tappin stated in
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