Substack is taking one more step towards becoming an all-in-one social media / creator platform by adding a vertical video feed to its app. Technically, the new TikTok-style feed is a redesign of the existing Media tab that the company added to the app in 2024, but either way Substack’s intentions are clear: It wants a piece of the short-video pie currently being shared by Instagram, TikTok and YouTube.
The feed features scrollable videos from creators you’re subscribed to and others that have been algorithmically suggested. Multiple forms of short-form content can be included, like videos posted through
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