Spotify is aiming to give YouTube some competition with its new partner program for video creators and content that goes viral. The music and podcast app announced a new “Partner Program” that monetizes audio and video beyond income from advertising starting on January 2, 2025.
The new monetization program pays Spotify creators in two ways. Creators can earn a share of ad revenue from their content on all platforms through its Partner Program. They can also earn money through monthly podcast subscriptions that “allow listeners to support creators
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