Samsung The Frame Pro at CES 2025: A big upgrade for the art TV

There’s no denying the staying power, and influence, of Samsung’s The Frame art TV lineup. The company struck gold in 2017 when it debuted the TV that doesn’t just look like a black box when you’re not using it, but rather blends in with your home decor by showing art on the screen. It became super popular, and inspired many competing products from companies like TCL and Hisense, even though you can certainly find better TVs for watching movies or gaming.

Now, Samsung is hoping to win over

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