For the second year in a row, the story of Samsung’s new flagship Galaxy phones isn’t about hardware changes. For better or worse, the Galaxy S25 features few material changes from its predecessor, and many of the most substantive enhancements come courtesy of new AI features Samsung has built into One UI.
The highlight of those is something Samsung is calling the Personal Data Engine. Over time, One UI 7 will collect and analyze data about how you use your S25 to personalize the software experience. This customization will be most visible in two new
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