X’s advertising woes are about to get a whole lot worse, according to a new report from Kantar, details of which were published by Advanced Television. The market research firm found that 26 percent of marketers plan to cut their spending on X in the coming year, and that advertisers’ trust in X is “historically low.”
Kantar’s report, which is based on interviews with 18,000 consumers and 1,000 marketers from around the world, underscores just how far X’s advertising business has declined since Elon Musk took over the company. Over the last year and a half, the platform has seen numerous
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