Few brands have needed a car as badly as Polestar needs the Polestar 3. The Polestar 1 was cool in a wholly irrational and impractical way, more of a statement of intent than a viable product. The Polestar 2 was a much more serious market proposition and a legitimately great car. But a tall, sporty sedan was never going to be more than a niche contender. It certainly wasn’t something to build a brand upon.
The Polestar 3 was meant to be the thing that would really open doors — a mass-market machine to fill the needs and
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