The TikTok ban may have lasted only a few hours (at least for now), but Meta is still trying to capitalize on its rival’s tenuous future. Meta has rolled out a new “breakthrough bonus program” that offers up to $5,000 to creators who are new to the company’s apps.
According to Meta, the bonus program is open to US adults who “have an existing presence on a third party social app that you can link or already have linked during the application process.” Participants will also be required to create a professional account on Instagram and a page on Facebook.
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