Meta is bringing facial recognition tech back to its apps more than three years after it shut down Facebook’s “face recognition” system amid a broader backlash against the technology. Now, the social network will begin to deploy facial recognition tools on Facebook and Instagram to fight scams and help users who have lost access to their accounts, the company said in an update.
The first test will use facial recognition to detect scam ads that use the faces of celebrities and other public figures. “If our systems suspect that an ad may be a scam
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