In its year-and-a-half of existence, one of the things that’s set Threads apart from Meta’s other apps is that the service has been entirely free of the advertising that fills up just about every corner of Facebook and Instagram. That’s now about to change. Meta is beginning its first “small test” of ads on Threads, Instagram head Adam Mosseri announced, as the company looks to finally start making money off the service.
The ads will appear as image posts in between content in users’ feeds and will show up only for “a small percentage of people” in the US and Japan. According
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