Instagram swoops in with 3-minute Reels and rectangular profile grids as the TikTok ban gets real

Instagram is rolling out a bunch of changes this weekend that will conveniently make it look a lot more like TikTok, which could go dark in the US on Sunday now that the Supreme Court has ruled in favor of the law banning the app if parent company ByteDance doesn’t sell it. Those changes include extending Reels to three minutes long and changing the longstanding square grid on your profile to a rectangular layout, as Adam Mosseri announced in an Instagram post and on his Story, respectively. Considering

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