Instagram is testing a dislike button, but only for comments

Instagram is testing a new dislike button, which the company has signaled is a way for users to effectively downvote a distasteful or irrelevant comment. The dislike button is only for comments, and not the actual content itself. The platform is testing this with both Reels and Feed posts.

The service will not show a dislike count, though Instagram head Adam Mosseri says that dislikes will eventually contribute to comment ranking. In other words, this feature is most like the Reddit downvote button.

“This gives people a private way to signal that they don’t feel good about that particular

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