Google is trying to be more transparent about whether a piece of content was created or modified using generative AI (GAI) tools. After joining the Coalition for Content Provenance and Authenticity (C2PA) as a steering committee member earlier this year, Google has revealed how it will start implementing the group’s digital watermarking standard.
Alongside partners including Amazon, Meta, and OpenAI, Google has spent the past several months figuring out how to improve the tech used for watermarking GAI-created or modified content. The company says it helped to develop the latest version of
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