Google won’t kill third-party cookies in Chrome after all, the company said on Monday. Instead, it will introduce a new experience in the browser that will allow users to make informed choices about their web browsing preferences, Google announced in a blog post. Killing cookies, Google said, would adversely impact online publishers and advertisers. This announcement marks a significant shift from Google’s previous plans to phase out third-party cookies by early 2025.
“[We] are proposing an updated approach that elevates user choice,” wrote Anthony Chavez, vice president of Google’s Privacy Sandbox initiative. “Instead of deprecating third-party cookies, we would introduce a
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