Google is reportedly building new AI-powered chatbots based on celebrities and YouTube influencers. The idea isn’t groundbreaking — startups like Character.ai and companies like Meta have already launched products like this — but neither is Google’s AI strategy so far.
Google’s celebrity chatbots will be powered by the company’s Gemini family of large language models according to The Information, which broke the story on Monday. The company is trying to strike partnerships with influencers as well as celebrities, and is also working on a
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