Facebook is testing an Instagram-like Explore tab and introducing a new video tab for Reels

Meta just announced several updates coming to Facebook during the company’s IRL event in Austin. It’s testing an Explore tab and adding a new video tab.

Let’s start with the Explore tab. If you’ve ever perused Instagram, you likely know how exactly this will work. This tab will house “a variety of content tailored to your interests.”

Meta says that the algorithm has been designed to serve up “content that doesn’t just entertain, but helps you dive deeper into your interests.” Here’s hoping I get nothing but content about wild traversal strategies in

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