Following the illustrious line of calendar-spanning corporate events like Lobsterfest and Shark Week, Apple tried something new this year with a celebration unofficially known as Mac Week. (Fortunately for Apple, it just so happens to coincide with its earnings call on Thursday!) The company’s three-day product rollout for desktop hardware centered around the M4 chip, built for Apple Intelligence. We recount everything Apple spit out this week, including a new iMac, Mac mini, MacBook Pro and other goodies like Apple Intelligence’s official arrival on iOS, iPadOS and macOS.
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