Amazon held its first major product event of the year on Wednesday and, as expected, it was largely (okay, entirely) about Alexa. The company first announced its next-gen, AI-powered voice assistant back in 2023, but technical issues forced Amazon to delay its formal unveiling and rollout. Amazon’s hardware chief, Panos Panay, and his devices and services team were at the event to show off Alexa+.
Here’s a rundown of everything Amazon announced at its first product event of 2025:
Alexa+
Sam Rutherford for Engadget
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