Temu is the latest platform the European Commission (EC) has fixed its regulatory gaze upon. Europe’s top consumer enforcement authority said Thursday it’s opening a formal investigation into the online retailer for enabling the sale of illegal products, including limiting the reappearance of previously suspended “rogue traders” with a history of hawking prohibited goods.
In addition to the illegal product allegation, the EC is also investigating Temu’s potentially addictive design, the platform’s systems that recommend products and data access for researchers. The alleged violations fall under the Digital Services Act (DSA), which empowers the
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