The popcorn bucket wars just became literal with Cinemark’s latest entry for Gladiator II. The theater chain’s new entry is not only shaped like the Roman colosseum, it plays a cutesy augmented reality gladiator battle when you point your smartphone at QR code on the bottom (AR-ENA, get it?). The butter on the popcorn is Cinemark’s tagline, claiming “you can eat war.”
In fact, all of the ad copy is brilliantly cheesy: “Every kernel of strength, every ounce of honor, is for the glory of Rome. As you preside over this gladiator arena, you can… eat war. Finish the popcorn and unleash the
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