At a surprisingly star-studded event this morning, BMW showed off the final form of its long-awaited and long-teased Panoramic iDrive system. It’s a combination of an oddly angular touchscreen, a windshield-spanning heads-up display, and an LLM-powered AI assistant. The big news? It’s coming to every future BMW.
Comedians Tim Meadows and Ken Jeong welcomed the assembled crowd into a studio designed to look like an oversized interior of the company’s upcoming Neue Klasse. They did their best to goad BMW’s Bavarian executives into a series of jokes and bits that mostly fell as flat as the central touchscreen that now dominates the iDrive experience.
Thankfully,
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