Apple invents its own version of Google Lens called Visual Intelligence

Apple has introduced a new feature called Visual Intelligence with the iPhone 16, which appears to be the company’s answer to Google Lens. Unveiled during its September 2024 event, Visual Intelligence aims to help users interact with the world around them in smarter ways.

The new feature is activated by a new touch-sensitive button on the right side of the device called Camera Control. With a click, Visual Intelligence can identify objects, provide information, and offer actions based on what you point it at. For instance, aiming it at a restaurant will pull up menus, hours, or ratings, while snapping a flyer for

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