Amazon has started testing another AI-powered feature called “Buy for Me,” which allows the e-commerce company to make purchases for you from other websites. Specifically, from the actual website of a brand you’re looking looking up. The experience is built into the Amazon app. When you search for an item from a particular brand, you may see a section of results labeled “Shop brand sites directly” separate from the results you’ll get from Amazon and its third-party sellers.
If you click on the “Buy for Me” button underneath an item in the separate results section, you’ll be taken to a
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