Amazon’s AI-powered shopping assistant Rufus launches in Europe today

Amazon’s shopping-focused chatbot Rufus is launching throughout Europe, after coming to the US back in February. It starts rolling out today as a beta in Germany, France, Italy and Spain, after coming to the UK in September. This is a gradual rollout and the company says it could be a few weeks before every single user in the aforementioned countries receives a software update.

To get started with Rufus, look for the icon on the bottom right-hand corner of the mobile app. This will open

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