Adobe starts rolling out generative AI video tools in beta

Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of features across the company’s wide array of apps. At Adobe MAX, the company announced that some of those are available in beta today.

Generative Extend is a Premiere Pro feature that Adobe previewed earlier this year. It enables editors to add generated footage and audio to the start or end of a clip. This can help cover a transition or edit if the required shot isn’t

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