Automotive heads up displays (HUDs) have been around as far back as 1988, and while they’ve gotten brighter and more colorful over the years, even today’s most sophisticated implementations still feel a bit primitive. But after seeing what Hyundai Mobis (which makes auto parts for Hyundai, Kia and Genesis) is calling the world’s first full-windshield holographic display at CES 2025, it felt like I was looking at a major evolution in-car infotainment.
Unlike traditional reflective HUDs, Hyundai Mobis’ holographic windshield display (HWD) consists of two main components: a projector (or in this case multiple projectors) hidden beneath the dash and a special optical film with a carefully tuned wavelength sensitivity
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