The NFL is down to its final eight teams and historically this weekend’s games are viewership powerhouses. Last year, the NFL’s divisional round, led by a mega-matchup between the Buffalo Bills and the Kansas City Chiefs, averaged a whopping 40.0 million viewers, the highest audience number on record, dating to 1988. Kansas City’s win at Buffalo led the way with 50.4 million viewers, the most-watched divisional round game on record.
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There are plenty of stories at The Athletic projecting what might happen this weekend. On the media front, Tom Brady will once again find the spotlight as Fox’s lead NFL analyst, but this week presents something that hits at the
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