Tiger Woods may have to change the logo of his apparel company, Sun Day Red, after the Louisiana-based company Tigeraire rejected their trademark filing.
Tigeraire started by creating cooler and more comfortable helmets for the LSU Tigers in 2020. The company claims Sun Day Red’s logo resembles theirs, so they submitted this filing on Sept. 25.
“The actions of SDR, TaylorMade, and Tiger Woods blatantly ignore Tigeraire’s longstanding protected mark, brand, and identity, violate federal and state intellectual property law, and disregard the consumer confusion their actions create,” the filing reads.
“SDR’s application should be denied.”
Tiger Woods launches his
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