The Secret Sauce to Fixing the N.B.A.’s Ratings Woes

Donovan Mitchell, presented with the challenge of solving the NBA’s oft-discussed ratings issue, smiled as he gave his immediate retort.

“Get into more fights,” the Cleveland Cavaliers star said.

He was joking, of course, and provided his usual eloquence in his real answer. But the essence of his quip was onto something.

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The biggest issue with the NBA isn’t (primarily) how many 3-pointers are being cast, except maybe for those hunting for disparagement. Nor is it the length of the season, or the perceived triviality of regular-season games. Are those concerns? Sure. But only as low-hanging fruit for the unsatiated.

The real issue, the one proven by the spike in ratings on Christmas

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