Nobody beats the NFL when it comes to performative gestures. End zones and helmets have been adorned with slogans like “Stop Hate” and “End Racism” for four years, but make no mistake: None of this matters to the shield unless it’s bringing in money.
The greatest example of this came on Wednesday, with Awful Announcing catching that during a Q&A with the Patriots’ Fred Kirsch, VP of content for Kraft Sports & Entertainment a fan asked if the team could have an account on Twitter/X rival BlueSky, to which Kirsch replied:
“Well, right now we’re not allowed to. We had an account briefly on Bluesky but the league
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