Is the Big 12 in the middle of an identity crisis?
As former powerhouses Oklahoma and Texas leave to go towards the SEC, the conference is left reeling and trying to figure out how to regrow their brand outside of having Texas and Oklahoma. When new commissioner Brett Yormark stepped in, he began to try and make the conference a bit cooler, giving conference champions WWE title belts and having Nelly perform at halftime of the Big 12 conference championship football game.
However, the latest news to come out of the Big 12 is so hilariously stupid it’s almost hard to believe.
According to multiple reports by Yahoo Sports’
→ Continue reading at SB Nation
