Jake Paul fighting Mike Tyson, the NFL on Christmas Day and a Super Bowl-level Beyoncé performance turned out to be great for Netflix’s business.
The streaming juggernaut reported record new subscriber sign-ups in the last quarter of 2024 — nearly 19 million — bringing the total number of subscribers above 300 million. (As of Wednesday morning, Netflix stock is surging.)
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The company was quick to point to the success of its late-year sports programming, including the Paul-Tyson boxing match and its NFL double-header on Christmas, which included a Beyoncé-fronted halftime show that Netflix also packaged on its own, ultimately drawing more viewers than the football games.
Market research firm Antenna estimated that
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