M.L.B.’s Latest Cash Grab? Putting Ads on Players’ Helmets.

The thing about baseball, and it’s always been this way, is that the game itself is so enchanting, riveting and charmingly ridiculous that the people who run it know you’ll keep coming back, no matter what they do to it.

This latest indignity isn’t a scandal. It’s not the Black Sox or the color barrier or canceling a World Series or steroids. It’s just another sign that the commissioner’s office doesn’t think Major League Baseball is as special and distinct as it ought to be.

In the postseason next month, the logo of a German company that manufactures high-performance work clothes will “adorn” the batting helmet of every player.

GO DEEPER

MLB to

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