LIV Golf added a massive sponsor to its resume on Friday for its LIV Houston event.
The Saudi-backed tour and its television partner, the CW Network, have teamed up with Maserati of North America for its next three events in the United States.
Maserati will be the vehicle partner this week in Houston, its third event of the season in the U.S. Maserati will also serve as a sponsor for its tournaments in Nashville, which is slated for the week after the U.S. Open on June 21-23, and in Chicago, scheduled for Sept. 13-15.
The luxury car brand will also receive additional exposure through the CW Network,
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