LIV Golf has identified its new leader and is expected to hand its reins to longtime sports and entertainment executive Scott O’Neil.
O’Neil will replace Greg Norman, the original LIV CEO and architect of the breakaway league that reshaped the professional golf landscape during the last three years, according to a source briefed on the matter, who was granted anonymity because they were not authorized to speak publicly.
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In October, Sports Business Journal reported the Saudi Arabian Public Investment Fund’s intentions to shift Norman out of the CEO role and into a new position. That same month Norman told Sports Illustrated that his contract with LIV would expire in August 2025.
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